Credit Unions and Social Media: What’s Your Policy?

By Douglas Hattaway, Attorney According to a 2012 poll by CUNA Mutual Group, 94% of credit unions are investing time and money in Facebook as part of their marketing strategy, and only 1% of credit unions were not planning on using social media in 2013[1] . Credit unions have been relatively quick to embrace social…

Social Media Profile Pics – Infractions To Avoid

By Jim Jarrell Early this year, MarketingProfs ran a great article by William Arruda on personal branding trends for 2012.[1] Among the many trends noted by Mr. Arruda in his article was the importance of having a clean, professional-looking headshot that properly represents your “personal brand” and doesn’t reek of bad taste. Since I considered…

Pinterest is the Best

By Shari Storm Well, I’m not sure it’s the best, but it certainly is the social media flavor of the month.  Don’t believe me? Try signing up and see how quickly your friends find and follow you. If you are on Facebook, you’ve probably been experiencing the effects of Pinterest’s popularity without even knowing it.…

Young and Free.

by:  Rob I’ve posted about Tim McAlpine’s work before on these pages.  His latest video is worth re-posting here.  There’s a lot of genuinely creative genius happening in the video and I strongly urge credit unions to embrace social media as a marketing vehicle.  The lawyer side of me must scream out that age can never be…

Put Foursquare On Your GPS

Today’s blog comes courtesy of Shari Storm, Vice President and Chief Marketing Officer of Verity Federal Credit Union. Shari is the author of the new book ‘Motherhood is the New MBA”, available here. “At Squatters Pub in the Salt Lake City airport. Drinking a Polygmay Porter, of course!” That was the first message I posted…