Filed under: Survey, Uncategorized | Tags: credit unions, statistics, survey monkey, surveys
I promised that I would post a follow-up to the survey I ran last week and I think I have enough material to actually milk it for another post. For starters, I only received 22 responses. In order to have a meaningful survey, you really need 370 responses.
Here are the results:
Profitability and growth scored well. In a time of NCUA assessments and slow economic recovery, that makes sense.
Now we have no way of knowing who is answering these questions. Could it really be directors? Perhaps. The responses seem likely enough: strategic plans and coming to grips with changes are significant issues.
For all of you who answered this question, I highly recommend David Allen’s Getting Things Done. I’m serious. As far as I’m concerned he invented an unbeatable system of organization that will help you tremendously.
We actually had someone skip this one. It seems to be a toss-up but you should never underestimate convenience and how much people are willing to pay for it. Or using convenience to bring members into the credit union. For some reason this made me think of coin counter machines that are so popular with smaller credit unions.
So that’s my first foray into surveys and using Survey Monkey. If nothing else, it’s kind of fun. I may do more of this although frankly, it’s probably better suited for the trade pages and blogs that have a big enough audience to actually get close to a statistically signficant sample.
Filed under: credit unions, humor, marketing, Uncategorized | Tags: marketing, surveymonkey, surveys
by: Robert Rutkowski
I was on a call this morning for an American Bar Association subcommittee meeting of all things when some very erudite people were discussing using SurveyMonkey. Despite my own geeky interests, I had not heard of this service before. I went ahead and created a short, four question survey for you, dear reader, on the SurveyMonkey site. You can take this survey here. I’ll try to update this post later to show the results. (assuming there are any, LOL!)
Even though I’m not personally big into surveys (despite just inflicting one upon you), I can see some utility in this. If you want to find out what you’re members are thinking about concerning an issue, you could put a link on the website or put it out on Facebook or Twitter. Heck, because it’s free you could even use it to figure out what your employees want for lunch on Employee Appreciation Day.
I suspect people with genuine marketing skills could really make hay with this site. Even with my own meager skills in this regard, I definitely recommend that you check it out.
